Press release:
Ronnee Strickland — Information about Using Trademarks for Comparisons
I often wondered if I could use any trademark and use it with my information. It is an entirely separate part of the legal system and it’s best to hire an IP attorney to help you with this. Under trademark law, you are generally permitted to use a trademark as a means for comparison but for few other reasons. For example, you could create a newspaper advertisement that incorporates your mark and your competitors' marks in order to describe a difference between the companies. (Comoarisons) Imagine that you make a product which you truly believe is tastier and less expensive than any other company's product. You could include on your advertisement the logo of that company, along with the price of its comparable product from another company making a similar product. There are very important caveats apply here, however. First, you may not alter your competitors' trademarks in a way that is derogatory or misleading. Not even for humor. ...
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